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We all have heard the starving artist myth. This myth manifests itself because creatives don’t want to make a profit based on the misconceptions that society has. We are told that if you make a profit you are selling out as a “real“ artist. This is false. Jim Henson and Steve Jobs taught us that you can be creative in business and also be rewarded for it.
When we hold in our minds the ideal of what an artist should look or act like we put them in boxes and do a disservice to the magic of our creativity!
The best work does not come as a result of giving the market exactly what it wants but sometimes going beyond the expectations in exchange for something better. This was the magic and intuitive nature of Apple. It’s also what made Disney so great and the secret magic of the muppets.
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